Ten years ago, director Jonathan Glazer and Abbott Mead Vickers BBDO (London) created one of the most fantastic surfing ads ever made. The "Surfer" was designed to promote world famous beer Guinness.

The TV campaign told the story of a Polynesian surfer who managed to ride a very big wave, under pretty interesting circumstances: white horses were running with enormous power behind the huge wave.

Watch the Guinness ad, HERE.